Zylom chosen as Website of the Year 2011

The winners of the 2011 edition of the Website of the Year awards - Britain's most important people's choice award for websites - are revealed on www.websiteoftheyear.co.uk.

This year, 268 websites were nominated over 22 categories. More than 95.000 votes were cast between the 3rd of October and the 11th of November.

Zylom was chosen as ‘Website of the Year 2011’ in the United Kingdom because of its content, navigation, design and recommendation likelihood.

In each category there are two prizes to win: The title 'Best Website of the Year' is provided to the website with the highest average score on content, navigation, design and recommendation likelihood. The title 'Most Popular Website' is provided to the website with the highest number of votes.

The following websites are the winners of the 2011 Website of the Year award:

	Best Website	Most Popular Website
Automotive	BMW	Toyota
Career	Adecco	Monster
Communities	Twitter	WAYN
Dating	DatingDirect.com	Badoo
Educational	University of Oxford	University of Oxford
Entertainment	YouTube	YouTube
Finance	Legal& General	PayPal
Games	Zylom	Zylom
Health & Well being	WebMD	NHS
Charities	RSPCA	Unicef
Housing & Interior	Laura Ashley	Laura Ashley
News & Information	BBCNews	BBCNews
Government	Transport For London	Directgov
Leisure & Travel	British Airways	TripAdvisor
Shopping	iBOOD.com	iBOOD.com
Sports	Arsenal.com	Arsenal.com
Telecom	T-Mobile	Vodafone
TV & Radio	Discovery Channel	Discovery Channel
Comparison	Which?	Shopping.com
Weather & Traffic	Google Maps	Google Maps
Search & Find	Google UK	Google UK
Mobile Websites	Yahoo! Mobile	Facebook Mobile

The Website of the Year award is the online people's choice award initiative by online research agency MetrixLab.